Is Maybelline Cruelty-Free? Here’s What They’re Not Telling You

is Maybelline cruelty-free

So, you know Maybelline, that popular brand you see everywhere? They’re all about creating cool new makeup stuff for your skin, and their makeup squad even works their magic with affordable products during fashion week. 

But here’s the thing – is Maybelline cruelty-free and vegan? Nope, not really.

If you’re scrolling around wondering, “Hey, is Maybelline cruelty-free?” Well, their official website claims they’re not into testing on animals. 

But then you might stumble upon other corners of the internet that say, “Hold up, they still do tests on animals.” Talk about a mixed message, right? 

Lucky for you, I’ve got the lowdown on Maybelline’s whole deal with cruelty-free stuff right here. We’ll dive into their animal testing policy and even take a peek at the big shots who own Maybelline – yep, L’Oreal!

The story behind Maybelline

is Maybelline cruelty-free


In 1913, an exciting story kicked off the Maybelline adventure. 

Picture this: A young girl named Mabel had this cool idea to make her eyelashes look better. She mixed Vaseline and coal dust, and ta-da! Her lashes looked amazing.

Guess what happened next? Mabel’s brother, Thomas Lyle Williams, spotted her clever invention and got inspired to kickstart a whole new brand. And that’s how the first mascara anyone could buy came into being. 

Thomas gave the brand his sister’s name, Mabel, and named it after her favorite beauty product, Vaseline.

Fast forward to today, and Maybelline is like a superstar in the beauty world. They’re known for making really incredible makeup that lots of people love. 

When you hear “Maybelline,” what comes to mind? 

Probably their incredible mascara, which is one of the things they’re super famous for.

Is Maybelline cruelty-free?

So, is Maybelline cruelty-free? Maybelline is not cruelty-free. The reason?

Maybelline sells its products in Mainland China, where animal testing is compulsory for cosmetics and skincare items. I will not consider them cruelty-free as long as they continue doing business there. 

But wait, there’s more. 

It’s not just China – Maybelline also sells its goods in other places that require animal testing. So, that whole cruelty-free tag doesn’t quite fit their story.

Maybelline’s Animal Testing Policy

is Maybelline cruelty-free

Now, let’s unravel the mystery behind Maybelline’s not-so-cruelty-free stance. You might have seen on their website that they’re all about not testing on animals, right? 

Well, buckle up because there’s more to the story.

After diving into the nitty-gritty details, I understood why their view on animal testing isn’t as clear-cut as it may appear.

If you peek at Maybelline’s Frequently Asked Questions (FAQ) page, they spill the beans about being under the wing of L’Oreal, their parent company. 

Then, they lay out L’Oreal’s view on animal testing, which goes like this:

“L’Oréal does not test any of its products on animals anywhere in the world, nor does L’Oréal delegate this task to others”. 

There’s a particular point where they say, “An exception can be made if regulatory authorities demand it for safety or regulatory purposes.”

is Maybelline cruelty-free

When a company’s policy starts throwing around the word “exceptions,” it’s often a hint that they’re doing business in places like China, where animal testing is a must. 

And that’s the plot twist that takes them off the cruelty-free train.

But hold on, there’s more. Even though Maybelline’s policy doesn’t lay it out about their suppliers, I’ve done some detective work into L’Oréal’s more detailed animal testing policy. 

It turns out they’re allowing these little exceptions for specific ingredients, which their suppliers might have tested on animals.

So, is Maybelline cruelty-free? No, Maybelline and L’Oreal both test on animals.

Does Maybelline test on animals?

Yes, Maybelline tests its products or ingredients on animals. I figured this out because they sell their products in places like China, where the rule is they have to let their products be tested on animals.

Here’s the important part: Maybelline might not be doing the tests themselves. Instead, they’re permitting the Chinese government to test their products or ingredients on animals so they can sell them in China.

Is Maybelline sold in China?

Selling products in mainland China means playing by their rules, which, you guessed it, includes animal testing before those goodies can hit the shelves.

But here’s the twist in this tale: Maybelline might not be doing the hands-on testing. Nope, that task falls on the shoulders of the Chinese authorities. 

Maybelline agrees to keep their finished products off the animal testing table, but they do foot the bill for these tests to happen. 

So, is Maybelline cruelty-free? Unfortunately, no. While they’re not directly testing the products, they’re still in the game by paying for it. This is why I consider any brand that sells in China not cruelty-free.

Here’s proof of Maybelline’s presence in the Chinese market:

is Maybelline cruelty-free

A look into China’s animal testing laws

China’s got a rulebook that foreign cosmetics companies must follow, and it’s all about animal testing. Even the big shots from America and Europe, the ones you see on every shelf, must undergo animal testing if they wish to be sold in China.

But wait, there’s a twist in this tale. 

In 2014, China gave its rulebook a makeover. They decided that local cosmetics made in China don’t need to go through the animal testing hoops anymore. Nice, right? 

But hold up – if those goodies are made outside of China, like in other countries, they’re still in for the animal testing ride.

And here’s the thing – even though the local players don’t have to do the animal testing cha-cha, they could still decide to take a spin on the testing floor now and then, even when there are other ways to check stuff out.

Quick heads up: the animal testing fuss in China is mainly about stuff in actual stores, not online. So, no animal testing is required if someone in China grabs cosmetics from an overseas online shop.

Now, where does Maybelline fit into all this? 

There’s no clear information suggesting that Maybelline has taken actions to avoid animal testing while selling in China. 

They pay for animal tests done by the Chinese authorities and sell their products online and in physical stores in China. That’s why the answer to your question – Is Maybelline cruelty-free is still a no.

Is Maybelline vegan?

Maybelline is not vegan. Sure, they’ve got some products with a “vegan” label, which means no animal ingredients are in the mix. 

But here’s the twist: There’s still some animal testing action going on in Maybelline’s world. Because of this, it’s tricky to give a solid nod to their products as entirely vegan. 

Maybelline’s first free from animal line – “Green Edition”

is Maybelline cruelty-free

In 2022, Maybelline rolled out something exciting – the Green Edition collection. They brought makeup like Mega Mousse Mascara, Balmy Lip Blush, and Superdrop Tinted Oil.

And the cool part? These goodies are waving the vegan flag. Yup, no animal-based stuff here. 

But that’s not all – it’s all part of Maybelline’s grand plan under the Conscious Together program. They’re aiming to be way more Earth-friendly with this move.

And here’s the cherry on top: this collection got the nod from Cradle to Cradle. These guys are like the experts who peek into products and rate them for how green and socially responsible they are. 

So, Maybelline’s Green Edition is really stepping up in the environmental and social game.

Is Maybelline owned by a cruelty-free parent company?

Maybelline is owned by L’Oréal, a company that still does animal testing. So, neither Maybelline nor its parent company can be considered cruelty-free. 

Some people who care about cruelty-free products might buy from brands that have animal-testing parent companies, hoping it’ll encourage the bigger company to change. However, in this case, Maybelline and L’Oréal aren’t cruelty-free.

Here’s how L’Oreal is misleading customers with their animal testing policy

Hold onto your hat because I’ve got jaw-dropping news about L’Oréal’s claim to be cruelty-free. You know those FAQs where they’re waving the “no animal testing” flag worldwide? Buckle up because there’s more to the story than meets the eye.

You’d think they’re all about giving animals a break, right? Not so fast. When you zoom in on the fine print, you realize they’ve got a sneaky clause. 

L’Oréal says they’re anti-animal testing, but they could still do it if the authorities demand it for safety or rules.

In plain terms, they’re funding animal testing for their products in China, where the law says it’s a must. 

Now, L’Oréal also claims they won’t use ingredients tested on animals if those tests happened after March 2013 and were only for cosmetic purposes. 

Sounds like a relief, right? But there’s a loophole they’re slipping through. 

They admit to giving a thumbs-up to ingredients tested on animals for medical reasons, even beyond that March 2013 deadline. 

This sly move lets them use tested ingredients in new products while claiming they’re cruelty-free.

So, the bottom line? L’Oréal is playing a double game, waving the “cruelty-free” banner while keeping some tricks up their sleeve.

Does Maybelline have any cruelty-free certifications?

Maybelline doesn’t have official cruelty-free certifications from trusted organizations like Leaping Bunny or PETA. 

The important thing here is that because Maybelline lacks these third-party certifications, there’s no confirmation of their claims about being cruelty-free.

Also, some websites wrongly say that Maybelline got a certificate from Leaping Bunny, but that’s not true. So, be careful and double-check where you get your information about this.

Is Maybelline ethical and sustainable?

So, Is Maybelline cruelty-free, ethical, and sustainable? Maybelline is making efforts to be more environmentally friendly

They’re doing things like using packaging that’s recycled and can be recycled again, giving money to environmental projects, and putting natural and organic stuff in their products. They’re also trying to use less energy and water to help the planet.

Some of the words in their statements sound good, but customers still question what they’re doing. 

While they’re trying to be good for the planet and do the right thing, there’s no solid proof that they’re totally, completely, all-the-way ethical and sustainable.

Is Maybelline going to be cruelty-free in future?

So, Is Maybelline cruelty-free? What about its future plans? 

One positive thing about Maybelline and its parent company, L’Oreal, is the hope that they might strive to change animal testing in China. 

L’Oreal is creating artificial human skin and sharing it globally, even in China. Less animal testing for cosmetics might be the future.

Maybelline’s website spills the beans about its partnership with Cruelty-Free International. Though not certified, they’re teaming up to change the game and reduce animal testing.

Cruelty-free alternatives to Maybelline

Is Maybelline cruelty-free? Maybelline might not be cruelty-free, but some brands are working hard to ensure no animal harm for their products. Here are a few you might want to check out:

  1. e.l.f. Cosmetics
  2. Wet n Wild
  3. Physicians Formula
  4. Pixi Beauty
  5. CoverGirl
  6. Milani
  7. Tarte Cosmetics
  8. Too Faced
  9. Urban Decay
  10. Pacifica Beauty
  11. Burt’s Bees
  12. ColourPop
  13. BH Cosmetics
  14. Fenty Beauty by Rihanna

Remember, when shopping, look for symbols like the Leaping Bunny, PETA, or “cruelty-free” labels on the packaging. This way, you can be sure you’re supporting brands that are nice to animals. 

Wrapping Up

So, is Maybelline cruelty-free? No, Maybelline is not cruelty-free. Their animal testing policy is deceiving. They claim not to test on animals themselves, but they might do it if a country’s laws ask for it. China is a case in point, where animal testing is still needed for certain cosmetics.

Remember, Maybelline is part of L’Oreal, which doesn’t focus on cruelty-free products and sells in China. L’Oreal even has products like hair dye that require animal testing in China.

Maybelline is trying some changes, though. They’ve come out with a fully vegan line of products. But it’s unclear if they plan to stop selling in China soon. Hopefully, now you know the truth behind – is Maybelline cruelty-free.

Do you use clean beauty products? Let me know in the comment section.


Is L’Oreal cruelty-free?

No, L’Oreal is not a cruelty-free brand. It may not test products on animals but support third parties conducting these tests.

What’s the difference between cruelty-free and vegan?

“Cruelty-free” means no animals were used for testing the product, while “vegan” means the product doesn’t contain any ingredients that come from animals.

How do you know if a brand is cruelty-free?

If you want to be sure your product is cruelty-free, a simple trick is to look for a bunny logo on the packaging. There are three trustworthy ones: PETA cruelty-free, The Leaping Bunny, and Choose Cruelty-Free. These logos mean the product hasn’t been tested on animals.

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